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Social Marketing @ Griffith Facilitating co-creativity in consumer's online communities

Le 7 mars 2024

Facilitating co-creativity in consumer's online communities

Professeure Agnès Helme-Guizon

Want to gain a deeper insight into how the contribution of technology can support behaviour change ?

Co-creating a better future for all

At Social Marketing @ Griffith, we lead the way in delivering transformative change. For over a decade, we’ve challenged the status quo. We’ve developed, delivered, and evaluated behaviour change programs. We’ve helped our partners to build capacity and capability, sharing all that we know works. Our behaviour change programs have:

  • Reduced koala deaths from dog attacks by 40% and decreased car strikes by 83%.
  • Stopped over 345,000L of leaves from entering ACT waterways.
  • Changed the way adolescents think about alcohol, drugs and vaping.
  • Retained 2% more females in STEM programs at university.
  • Established a soft-plastic recycling system in Indonesia.
  • And much, much more.

Our mission is clear: we are committed to making the world a better place. We ensure that people and our planet always come first. As we continue to deliver improved health and wellbeing, environment, and social outcomes both in Australia and internationally, we look forward to partnering with you to work together to shape a better future for all.


Le 7 mars 2024
Complément date

Tursday, 7 March 2024
12.00pm - 1.00pm (AEST)


Complément lieu

Nathan campus & online via Zoom 


Agnès Helme-Guizon 
Professeure de Marketing
Social, Resp pédagogique du parcours
Advenced Research in Marketing du M2
LeQuanti, Grenoble IAE /
Membre du bureau Scientifique & COMEX de MIAI@UGA

Publié le 14 octobre 2021

Mis à jour le 12 mars 2024